Lego has launched a new range of botanical blocks including leaves, bushes and trees, which are all made from plant-based plastic sourced from sugarcane.
The new sustainable Lego pieces are made from polyethylene, a soft, durable and flexible plastic. The unique brick design is in line with the company’s mission towards reducing non-biodegradable plastic and using sustainable materials in its core products and packaging.
The toy manufacturer has also partnered with WWF to support and build demand for sustainably-sourced plastic, purchasing ethically-produced sugarcane from Brazil.
The Lego group is targeting 2030 to reach zero waste in operations to reduce plastic waste from going to landfill.
Read DesignMENA’s report on what it means to be sustainable in the current times in the GCC
